That was IFFA 2010

Approx. 950 exhibiting companies and more than 58,000 visitors from 130 countries were at the IFFA 2010 trade fair in Frankfurt. The proportion of foreign visitors increased from 47 % in 2007 to 59 %. These statistics not only confirm the trade fair's international standing but also demonstrate the optimistic mood in the meat industry, despite the economic crisis. WIBERG considers the IFFA to be an important platform to present new products and concepts and the perfect opportunity to reach major target groups from the trade and industry. Current and prospective customers from over 100 countries including Russia and the USA, as well as from South America and Asia, visited the WIBERG stand in Hall 4.1 and were impressed by our passionate, delightful and innovative new products.

The ideal WIBERG product to meet individual customer requirements
The full assortment of WIBERG products will be on display even more clearly, sub-divided into the Deluxe, Professional and Functional product ranges. Tailored to the needs of our customers, it is therefore a simple matter to find precisely the right solution for the most varied and diverse manufacturing requirements. Irrespective of whether our customers are small-scale artisan butchers or large industrial enterprises, they all receive tailor-made products that meet the most diverse technological requirements. The breadth of trend-orientated products that WIBERG showed at this year’s IFFA, ranges from unique flavour concepts for up-market delicatessens to efficient active agent combinations for industrial meat product manufacturing processes.  

The WIBERG Deluxe Range
Rise above the norm with superlative high-end products – that is the promise made by the ideas behind the WIBERG Deluxe range, guaranteeing supreme naturalness and complete originality, as well as superior flavours that may not be familiar. The Deluxe range contains only top-quality and E-number-free natural seasoning combined with first-class meat to create the ultimate taste experience.

The WIBERG Professional Range
"By professionals for professionals" is the slogan of the WIBERG Professional range. The full range of high-quality seasonings, active agents, Combi products and casings is perfect for regional tastes as well as current trends in nutrition and has been perfect adapted to the needs of small-scale food production.

The WIBERG Functional Range
Industrial meat product manufacturers will find the ideal product for their manufacturing processes in the WIBERG Functional range in particular. These balanced added-value products are designed to promote a convenient, fast and efficient production process.  

Marcus Winkler, the third-generation owner of WIBERG, views the trade fair as successful: "Despite the difficult economic climate, we have a very optimistic and open attitude that we are presenting to our customers in the meat industry. This is ideal for our innovative ideas! Once again, we were able to win over customers at this year's IFFA with our new product concepts for the trade and industry. This is a fine confirmation of our efforts in working towards a single goal: to assist our customers in selling the ultimate enjoyment and taste experiences with products of the highest quality, to ensure their success."

Thank you for visiting us at this year's IFFA!

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