WIBERG Product Development
New strategies
Holistic product development at WIBERG ranges from the initial brainstorming to the subsequent production of the final product and even includes the market launch – including the right packaging.This process is accompanied by consumer tests, maximising the new product’s chances of long-term success. WIBERG thereby ensures the success of its customers too. The innovation process draws on the expertise of food scientists, master butchers, chefs and nutritionists.
Innovation is no coincidence
In a regulated innovation process, every idea takes a clearly defined route. Every idea is examined to assess its feasibility and its potential for success. An idea is only pursued if it meets the defined criteria in all development phases.In addition, WIBERG places an enormous amount of value during new development on the opinions of advisers, who represent a direct interface to the consumer. This regulated process contributes significantly to the success of newly developed products in the market, and it facilitates a rapid response to market changes.
