Erzberg Rodeo 2008

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For the fourteenth year running, participants in the Erzberg Rodeo faced fierce competition: 1,500 riders, 26 countries, and 1 major obstacle: The Iron Mountain!
From May 22–25, 2008, this unique motorcycle off-road event at the Erzberg mountain in Austria went off without a hitch. As always, it was a sensational challenge of international proportions and intense pressure. WIBERG used this event for a new activity: market research under extreme conditions!

With new food products developed specifically for sports enthusiasts, WIBERG helped the exceptional athletes on the KTM team to tackle the mountain, providing them with the right sustenance to energise the mind and body. The extreme strain of Enduro motorcycle racing frequently causes riders to become exhausted and lose concentration. Experts from WIBERG product development and the Inspiration Team jointly developed special food products to counteract this and recharge the riders’ energy stores.

...and of course the winner was one from the KTM team!


director: Daniela Herneth 
production: cosmicfilms.net
music: Svilen Angelov